The NinthDecimal Television Playbook

TV-viewing habits are changing. “Cord-cutters” are expanding their traditional TV-viewing habits and are watching their favorite shows on digital TV whenever they want. The challenge for TV advertisers is how to navigate the many ways consumers watch TV.

Learn how to use digital principles to inform TV planning, activation, and measurement with our Television Playbook. Time to reach your best audience and prove the value of TV advertising!

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