Closing the Gap Between Website and Foot Traffic

A NinthDecimal & Ansira Study

Despite the massive effort that goes into developing and maintaining a website, brands are often “blind” to the interplay between their website and offline locations. In a first-of-its-kind study, NinthDecimal teamed up with Ansira to measure the effect of their clients’ online presence on driving offline visits.

Key findings:

  • Mobile generated a higher incremental lift in store visits than tablet and desktop
  • Paid search traffic drove the highest website-to-store conversion rates (1.7x greater than direct site traffic)
  • Direct site traffic drove the highest lift in incremental store visits
Download the full report for an inside look at the fascinating insights gathered from these initial Website LCI studies!

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